Culture Unveiled



Doing Business in the Middle East

A Cultural and practical guide for all business professionals

Introducing the newest edition of this popular book, fully updated for all business people working in or wth the Middle East in the 2020s.

Available October 2020 on Amazon and all good bookstores.

Doing Business in the Middle East

A Cultural and Practical Guide for All Business Professionals

The popular successor to 'The Middle East Unveiled'.  Fully updated, with additional information on MENA territories.

• The practicalities of doing business - from the initial visit to establishing productive working relationships, including opening an office in the region
• The practical impact of Islam on business
• Business etiquette, from handshakes and business cards to dress codes
• Safety and security in the region
• Political and social do's and don'ts
• How to communicate effectively in the region

 ISBN 978-1-4721-13566-7   RRP £12.99  Available now at

www.amazon.co.uk     www.amazon.com     www.amazon.ca

and from good bookstores throughout the West and the Middle East



The Middle East Unveiled

A Cultural and Practical Guide for All Western Business Professionals

• How do I choose a trustworthy local sponsor when opening an office in the GCC?
• What do I need to know about Islam and how will it impact my business?
• As a Western businesswoman, how can I work successfully in Saudi Arabia?
• How do I manage the different ways of doing business in the Middle East with expectations set my management back at the home office?
• Why did Mr Abdul Rahman al Sharqi seem uncomfortable when I asked him if his Christian name is Abdul?
• Is it really safe to work and live in the Middle East?

Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether.  Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence.  Cultural intelligence has never been more important as business globalise, especially in parts of the world that are very different to markets in the West.  Cultural and social mistakes can cost businesses dearly.  Learning how to do business in the Middle East without causing offence is crucial.

This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East.  It also focuses on issues specifically important to Western businesswomen as well as for men who might be working with Arab and Muslim businesswomen.  It can make the difference between success and failure for the reader and his or her organisation.

ISBN 978-1-84528-416-9   RRP £16.99  Available now at

www.amazon.co.uk     www.amazon.com     www.amazon.ca

and from good bookstores throughout the West and the Middle East

Working and Living in Saudi Arabia - Second Edition

Continuing our collaboration with Grace Edwards, the second edition of Working and Living in Saudi Arabia brings the reader up to date on Saudi Vision 2020 and many other practicalities in this rapidly changing Kingdom.  Essential reading for all business executives and HR professionals working with Saudi Arabia.

ISBN 978-1-83975-080-9    RRP £14.99   Available October 2020

  

 Working and Living in Saudi Arabia

In collaboration with Grace Edwards, Working and Living in Saudi Arabia provides valuable cultural and practical business information necessary for all professionals working, living and travelling to Saudi Arabia, including those who may be working and living in other Middle East countries. Essential reading for all business executives working in Saudi Arabia, and for all families living in the Kingdom.

• Background to Saudi Arabia – how and why is it unique?
• Significant changes in recent years
• Understanding Saudi Vision 2030
• Understanding Saudisation/nitaqat and its impact on organisations
• Understanding Islam in work and everyday life
• Conducting business effectively
• Understanding common bureaucracy challenges
• How businesswomen succeed in Saudi Arabia
• Daily living practicalities
• Etiquette, do’s and don’ts

 ISBN 978-1-78623-834-4   RRP £14.99   Available now at 

 www.amazon.co.uk     www.amazon.com     www.amazon.ca

 

Doing Business in the New Iraq

Practical Considerations for Multinational Businesses Expanding into Iraq

 This book provides cultural and business intelligence for all organisations who are considering doing business in Iraq.  All of the practical issues of working in this exciting yet challenging environment are addressed, from safety issues to establishing reliable business partners, including thoughts about the future.

ISBN 978-1-84528-450-3  RRP £17.99 Available now at

  www.amazon.co.uk        www.amazon.com        www.amazon.ca

  and in good bookstores throughout the West and the Middle East

FOR A SIGNED COPY OF THESE BOOKS, PLEASE CONTACT THE AUTHOR AT donna.marsh@cultureunveiled.com