Unveiling the mysteries of doing business
in the Middle East, Indian subcontinent
... and beyond.
The Middle East Unveiled
A Cultural and Practical Guide for All Western Business Professionals
Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as business globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial.
This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen as well as for men who might be working with Arab and Muslim businesswomen. It can make the difference between success and failure for the reader and his or her organisation.
ISBN 978-1-84528-416-9 RRP £16.99 Available now at
and from good bookstores throughout the West and the Middle East
Doing Business in the New Iraq
Practical Considerations for Multinational Businesses Expanding into Iraq
This book provides cultural and business intelligence for all organisations who are considering doing business in Iraq. All of the practical issues of working in this exciting yet challenging environment are addressed, from safety issues to establishing reliable business partners, including thoughts about the future.
ISBN 978-1-84528-450-3 RRP £17.99 Available now at
and in good bookstores throughout the West and the Middle East
Yanks in Blighty
Tips for Americans on Adapting to All Things British
Yanks in Blighty will give you the low-down on everything British - from fish 'n chips to finding a home; from language differences to limescale to Luton Airport; from Jeremy Clarkson to Jamie Oliver. This book will give you a good start to help understand your new life in Britain, helping you to gain confidence and to avoid some of the frustrations of moving to a new country.
Donna Marsh trading as Culture Unveiled ©2007-2012. All rights reserved.